{"id":21465,"date":"2025-10-21T04:51:56","date_gmt":"2025-10-21T04:51:56","guid":{"rendered":"https:\/\/alexeymalikov.com\/?p=21465"},"modified":"2026-04-03T03:06:44","modified_gmt":"2026-04-03T03:06:44","slug":"top-3-problems-that-arise-on-any-site","status":"publish","type":"post","link":"https:\/\/alexeymalikov.com\/en\/top-3-problemy-yaki-vbyvayut-bud-yakyj-sajt\/","title":{"rendered":"Top 3 problems that kill any website"},"content":{"rendered":"<p>Over the years of working in the field of web development and marketing, I have seen and analyzed hundreds, if not thousands, of different websites. And you know what the most annoying thing is? The absolute majority of them die and lose potential customers because of the same banal mistakes. Many entrepreneurs think that it is enough to simply create a website and sales will come by themselves. But the reality is different. Your website is your best sales manager, which should work 24\/7. If it is \u201csick\u201d, your business loses money every day. Here are the three biggest conversion killers that are often overlooked.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Slow page loading speed<\/li>\n<\/ol>\n\n\n\n<p>In our world of fast-paced information consumption, time is the most valuable resource. If your site takes longer than 3 seconds to load, the statistics are inexorable: more than half of your visitors will simply close the tab and go to your competitors. They won\u2019t even have time to see your great design or great prices. Moreover, search engines like Google are perfectly aware of this user behavior. They pessimize about slow resources, mercilessly dropping you to the very bottom of the search results.<\/p>\n\n\n\n<p>What specifically needs to be done:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compress all images and videos. This is the most common cause of slowness. Use modern formats, such as WebP.<\/li>\n\n\n\n<li>Clean up the code from garbage and remove unnecessary plugins that conflict with each other and slow down work.<\/li>\n\n\n\n<li>Switch to normal, powerful hosting, rather than saving money by choosing the cheapest plan on a shared server.<\/li>\n\n\n\n<li>Configure page caching.<\/li>\n<\/ul>\n\n\n\n<p>Real-world example: One of my clients was losing almost 60% of ad traffic and budget down the drain just because of a single uncompressed background photo on their homepage that weighed 15 megabytes. We optimized it and the number of applications doubled that same week.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Lack of responsive mobile version or its terrible state<\/li>\n<\/ol>\n\n\n\n<p>Today, over 70% people search for information and make purchases exclusively from their smartphones. The era of desktop computers has long since given way to mobile devices. If your website looks like it survived an earthquake on a phone screen, you are literally giving up a large part of your revenue.<\/p>\n\n\n\n<p>Check your resource right now: open it on your smartphone and try to go through the customer journey. Is the text easy to read without constantly zooming in? Are the buttons big enough to be comfortable to press with your finger? Is there no annoying horizontal scrolling? If you answered \u201cno\u201d to at least one of these questions, you have a serious problem. Google has long switched to Mobile-First indexing, which means it evaluates your site primarily on how convenient it is for mobile users.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>It is completely unclear what exactly you are proposing and why it is needed.<\/li>\n<\/ol>\n\n\n\n<p>Often I go to a website and see beautiful animated pictures, a lot of clever text about a \u201cdynamically developing company,\u201d but 10 seconds pass and I still can\u2019t understand the most important thing: what exactly are you selling and why should I contact you?<\/p>\n\n\n\n<p>There is a golden rule of the first screen: within 5 seconds of being on the site, a person should clearly understand three things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What specifically do you do (what product or service do you offer).<\/li>\n\n\n\n<li>What problem does this solve for the client and why is it beneficial for them?.<\/li>\n\n\n\n<li>What next step should he take (there should be a clear and noticeable call to action: call, leave a request, download the price list, buy).<\/li>\n<\/ul>\n\n\n\n<p>If your unique value proposition isn\u2019t readable from the first seconds, everything else \u2013 expensive design, cool copy \u2013 simply doesn\u2019t matter. People won\u2019t solve the puzzles to give you their money.<\/p>\n\n\n\n<p>The saddest part of this whole situation is that all of these problems are fairly easy and relatively inexpensive to fix. Yet most business owners don&#039;t even realize these critical errors exist.<\/p>\n\n\n\n<p>So don&#039;t put it off for later. Check your website right now, as honestly and critically as possible. Maybe it is also seriously ill and needs urgent help?<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430 \u0440\u043e\u043a\u0438 \u0440\u043e\u0431\u043e\u0442\u0438 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0432\u0435\u0431\u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u044f \u0431\u0430\u0447\u0438\u0432 \u0456 \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0432 \u0441\u043e\u0442\u043d\u0456, \u044f\u043a\u0449\u043e \u043d\u0435 \u0442\u0438\u0441\u044f\u0447\u0456, \u0440\u0456\u0437\u043d\u0438\u0445 \u0441\u0430\u0439\u0442\u0456\u0432. \u0406 \u0437\u043d\u0430\u0454\u0442\u0435 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-21465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biznes-strategiya-ta-konsaltyng"],"acf":[],"_links":{"self":[{"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/posts\/21465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/comments?post=21465"}],"version-history":[{"count":2,"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/posts\/21465\/revisions"}],"predecessor-version":[{"id":21998,"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/posts\/21465\/revisions\/21998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/media\/21466"}],"wp:attachment":[{"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/media?parent=21465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/categories?post=21465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexeymalikov.com\/en\/wp-json\/wp\/v2\/tags?post=21465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}