How to choose a web studio in 2025: 10 tips from a specialist

Ordering a website is a responsible step for any business, because the website is often the first impression of the company. But how not to make a mistake when choosing a contractor? How to find a reliable web studio that will really do its job qualitatively, on time and without "surprises"?

Here are 10 proven tips to help you choose a web studio without risks.


1. Check the portfolio

See which websites the studio has already created:

  • Are there any examples similar to your project?
  • Are these sites responsive?
  • Do they look modern?

If a studio has only 1–2 examples or no portfolio, this is a warning sign.


2. Read real reviews

  • Reviews on Google, Clutch, Facebook
  • Customer reviews on the website itself
  • Ask friends for recommendations

Don't trust only "perfect" reviews without details - it's better to pay attention to live comments with company names.


3. Pay attention to communication

How does a manager or developer communicate with you:

  • Does he understand your needs?
  • Does he ask clarifying questions?
  • Does it explain things simply and clearly?

If you are “pushed” into paying from the first call, it’s better to look for others.


4. Evaluate the professionalism of the studio's website

What the studio website looks like:

  • What is its design and structure?
  • Is it easy to find information?
  • Do the forms, buttons, links work?

A web studio without a high-quality website is like a dentist without teeth.


5. Ask about the stages of work and the clear cost

Good studio:

  • Breaks down work into stages
  • Provides accurate cost before the project begins
  • Signs a contract or records the terms in writing

Avoid performers who say “we’ll see in the process.”


6. What platform does the studio use?

Ask what the website will be built on:

  • WordPress
  • Tilda
  • Shopify
  • Own CMS

The advantage is when the studio explains the pros and cons of each platform for your task, rather than simply imposing “what is convenient for them.”


7. Is SEO included?

SEO is not only about promotion, but also:

  • Correct headings
  • Site structure
  • Download speed
  • Adaptability

If the studio doesn't mention SEO at all, your site may never appear in Google.


8. Post-project support

  • Do you provide technical support after launch?
  • Can anything be changed in the future?
  • Is there a warranty?

A professional studio is always ready to support the project after launch.


9. Contract and warranties

Be sure to record:

  • Terms of Reference (what exactly is being done)
  • Deadline
  • Amount and payment procedure
  • Post-launch guarantees

This protects both the client and the contractor.


10. Feeling of trust

Sometimes intuition is the best advisor:

  • Are you comfortable communicating?
  • Do you feel the involvement of the performer?
  • Is everything explained to you transparently?

If in doubt, it's better to contact another studio.


Conclusion

When choosing a web studio, don't just look at the price. Experience, approach to work, communication, portfolio, and understanding of your business are what really matter. Choosing the right contractor is the key to an effective website that delivers results.


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