Choosing a domain zone depends on the goals of your website and your company's strategy. Here are some tips that can help you choose the right domain zone:
Market size: If your website is targeted to a specific region, it is advisable to choose a domain zone that corresponds to that region. For example, if you represent a company in Ukraine, the .com.ua domain zone would be the optimal choice.
Keyword availability: If you plan to use keywords in your domain name, it’s worth looking for available domain zones that can accommodate those keywords. For example, if your site is about photography, a .photography domain zone might be a good choice.
Branding: If your company already has an established brand, it makes sense to use a domain zone that matches your brand. For example, Google uses the .google domain zone.
Availability: you need to check the availability of the selected domain zones and choose the one that is available for registration.
Target audience: If your website is intended for an international audience, you can choose the .com domain zone, which is the most popular and recognizable domain zone in the world.
Type of business: If your site is related to a specific industry, you should look for appropriate domain zones. For example, for a travel site, you can choose the .travel domain zone.
Regardless of the domain zone you choose, it is important that it is easy to remember and convenient for your audience.